The end of 'vroom, vroom'? Mattel brings first carbon neutral electric vehicle toys to mass market

Even toy cars are joining the electrical vehicle revolution, with Mattel this week unveiling the primary mass market toy line to be certified as “carbon neutral” featuring zero emission toy cars and EV charging stations.

The road has been launched under Mattel’s construction toy brand Mega Bloks, with the brand new “Green Town” range including 4 constructing sets resembling the Construct & Learn Eco House and the Grow & Protect Farm.

Every product is constituted of a minimum of 56 percent plant-based materials and a minimum of 26 percent bio-circular plastics, with the materials approved by the International Sustainability & Carbon Certification body.

Furthermore, each toy within the set is designed to assist teach “green behaviors through play patterns,” Mattel said, highlighting how the blocks will allow children to simulate waste sorting, using electric transport, protecting honey bees and selecting renewable energy sources. 

The toys are designed for preschool children from ages 1 and up and can be found to order through Amazon.

The corporate also announced that it was bringing to market a Matchbox version of the Tesla Roadster, its first die-cast toy vehicle constituted of 99 percent recycled materials and authorized as carbon neutral.

Other products which Mattel has included its sustainability drive include Barbie Loves the Ocean.

The move follows the launch last yr of the Matchbox Driving Toward a Higher Future strategy for the long-lasting toy automobile brand, which sets out how the corporate plans to make sure all Matchbox die-cast cars, playsets and packaging will use one hundred pc recycled, recyclable or constituted of bio-based plastic materials by 2030.

The firm said it plans to launch a spread of latest EV multi-packs featuring toy cars from manufacturers resembling BMW, Nissan and Honda, in addition to a latest Recycling Truck constituted of 80 percent ISCC-certified bio-circular plastic.

“At Mattel, we’re focused on developing modern products and packaging which might be higher for our planet by integrating more sustainable materials and principles of product stewardship and circular design,” said Pamela Gill-Alabaster, head of world sustainability at the corporate. “These latest products from MEGA and Matchbox display our commitment to our 2030 goal to attain one hundred pc recycled, recyclable or bio-based plastic materials in all our products and packaging and to create a more sustainable future for the following generation.”

To secure carbon neutral certification for its Mega and Matchbox products, the corporate said it had worked with Natural Capital Partners to buy carbon offsets from the Darkwood Forests Conservation project in Canada. Packaging for the range can also be created with one hundred pc Forest Stewardship Council-certified paper or paperboard, plus soy-based inks and water-based varnishes to reinforce recyclability.

Other products which Mattel has included its sustainability drive include Barbie Loves the Ocean, its first fashion doll line constituted of recycled ocean-bound plastic; Fisher-Price Rock-a-Stack and Fisher-Price Baby’s First Blocks, constituted of bio-based plastics; and UNO Nothin’ But Paper, the primary fully recyclable UNO deck without cellophane packing materials.


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