Reconnecting the industry, the biggest global printing event in 2022 opened its doors to attendees from 121 countries for 3 days jam full of recent product unveilings, exceptional keynote education, and experiential areas
Fairfax, Virginia — PRINTING United Expo, the biggest event in printing and graphic arts in 2022 —representing all facets of the industry — opened its doors last week to collect attendees and exhibitors from world wide for the primary time under one roof since 2019. Held Oct. 19-21 on the Las Vegas Convention Center, the worldwide event drew registrants from 121 countries, and was deemed an amazing success by attendees, exhibitors, sponsors, and partners.
“The powerful emotions felt in Las Vegas last week were like nothing you may put into words,” says Mark J. Subers, president, PRINTING United Expo. “I’ve truly never seen this amount of engagement from a show — ever. Within the words of so many attendees and exhibitors we spoke with, it was like a world reunion of sorts. What the event did by way of bringing the community together is that it has revitalized the industry. The grins, enthusiasm, and energy were simply off the charts.
“PRINTING United Alliance built the platform, but every attendee and exhibitor that engaged with the Expo are those accountable for the incredibly overwhelming success enjoyed by all. The product launches, the live demonstrations, the keynote presentations — all of it contributed to such a positive experience for everybody. A really special thanks to title sponsor, HP, whose complete hall takeover showcased the corporate’s support of the event in addition to a mirrored image of its countless end-to-end solutions being shown, sold, and unveiled!”
PRINTING United Expo by the Numbers
A complete of 701 exhibitors from world wide occupied 1 million square feet of show floor space on the Las Vegas Convention Center. Of special note, global CEOs, managing directors, and essentially the most senior-level leaders were in attendance this yr supporting business, digital, apparel, digital textile, packaging, mailing and success, and graphics/wide-format spaces.
From an attendance standpoint, there have been 7% more attendees on-site this yr in Las Vegas than the inaugural show in Dallas in 2019. Based on figures provided recently by the Center for Exhibition Industry Research (CEIR), the authority on trade shows and events, PRINTING United Expo has outpaced expositions in other industries this yr in total registration by roughly 25%.
Moreover, PRINTING United Expo freight exceeded 5 million lbs. at this yr’s event. “One in every of the tremendous reasons this yr’s event was so successful is due to all the equipment running multiple substrates and soft goods on the show floor,” says Subers. “That is what attendees have indicated they desired to see and experience, and the exhibitors delivered. PRINTING United Expo has all the time been the equipment show, however the expansion of substrate firms made it a really well-rounded show.”
Booth sales are well underway for next yr’s event in Atlanta (Oct. 18-20), with over 80% of the show floor already reserved.
What the Industry Is Saying
Attendees and exhibitors traveled the world over to be at PRINTING United Expo. Here is just among the excitement from the show floor that has been captured:
“I used to be excited that I got the chance to attend PRINTING United Expo together with my other GPO teammates. We saw amazing recent technology and got to satisfy a lot of GPO’s vendors. We were also capable of meet with lots of the firms which have worked with GPO prior to now and renew those relationships in addition to make some recent ones. Thanks for the hospitality and congratulations on a successful Expo!”
Hugh Halpern, director, Government Publishing Office (GPO)
“Being in our own hall was a primary for HP in North America at PRINTING United 2022, which turned out to be an incredible success story overall. Due to each our internal team and the PRINTING United team for supporting us.”
Tom Wittenberg, HP Large Format Industry Relations & events, NA, HP
“One of the best method to describe PRINTING United 2022 is: ‘Wow!’ The show was a hive of activity. You could possibly literally feel the joy as everyone was comfortable to be back together again after three years! The Agfa booth was overflowing with customers and prospects anxious to see the newest technology Agfa offers. PRINTING United 2022 exceeded our expectations!”
Deborah Hutcheson, director of strategic business development and distribution, Inkjet, NA, Agfa
“Drytac was thrilled to be a gold sponsor at PRINTING United this yr. The exhibition allowed visitors to see our incredible range of window, wall, and floor media solutions first-hand and learn the way our materials can support them in various applications. The traffic of the show was unmatched to years previous and we loved meeting in person with our customers, partners, and attendees after long few years apart. We’re already counting down the times until PRINTING United Atlanta 2023!”
Amanda Brown Lowe, global marketing director, Drytac
“We had high expectations for Printing UNITED Expo and were pleased with the way it delivered as a chance to present our portfolio of leading-edge VUTEk, VUTEk FabriVU, EFI Wide Format, and EFI IQ and Fiery digital printing solutions. Busy traffic ensured we had many conversations with current and recent customers, with dozens of deals accomplished on the show floor, and a volume of leads that can help ensure we have now a busy Q4.”
Ken Hanulec, VP Worldwide Marketing, EFI
“PRINTING United Expo in Las Vegas was a unbelievable show. It was great working with and seeing everyone there. Most of all, it was nice to see our industry energetic and business happening. I hope everyone had a unbelievable show also. Looking forward to next yr!”
Lon Winters, founder and managing director, Graphic Elephants
“It was unbelievable being back at PRINTING United Expo. Lawson has exhibited at every SGIA/PRINTING United Expo because the original show began within the Fifties, so it holds a special place in our hearts. In actual fact, three generations of Landesmans (Gene, Ben and David, and now Taylor) have represented Lawson on the show. Every yr we’re reminded about how exhibiting on the show gives us a chance to meet up with old friends, make recent business connections, and see emerging technology in our industry.”
Taylor Landesman, VP, Lawson Screen & Digital Products
“Komori America and MBO America are proud to have again participated in PRINTING United Expo, which brings together multiple segments of the industry to a single access point with tremendous success. This yr, we celebrated the powerful brands of Komori and MBO in the identical booth and, across all three days, our booth was full of firms from packaging, business print, and specialty segments all trying to find a big selection of automation solutions to assist navigate our transforming industry.”
Lance Martin, VP marketing, MBO America & Komori America
“PRINTING United Expo 2022 was a powerful success! Attendees got here to the show engaged and able to discuss their workflow needs with RSA. It’s clear that this show was ‘the place to be’ for attendees to see the latest industry technology. Working with the association team is all the time a pleasure; they partner with us to make sure our mutual success.”
Elisha Kasinskas, marketing director, Rochester Software Associates (RSA)
“PRINTING United proved to be a pivotal harbinger for our industry. The message? The energy, the eagerness, the tech, the leadership, the community … we’re back. And we’re here for it. Due to all our partners, attendees, and PRINTING United Alliance for helping to bring us together in such an inspiring way. Thanks for the chance to be ‘Your Partner in Print.’”
Ross Hunter, president, ROQ.US
“PRINTING United was an incredible success on many levels. First, PRINTING United has now established itself as a show where the mailing community can come see a big selection of the newest in mailing technologies and exchange ideas from a big variety of suppliers. It was a excellent turnout by the envelope mailing community between exhibitors and attendees, and we expect this may proceed to grow because the mailing industry has moved into a better level of recent opportunities in paper-based communications. As for W+D, PRINTING United Expo exceeded our expectations with three W+D BB1000 all-in-one converting and inserting machines ordered after seeing this recent machine for the primary time on the show. The traffic and quality were excellent, and we went home with plenty of recent opportunities. It was an awesome three days at PRINTING United.”
Andrew Schipke, VP marketing and strategic sales, W+D North America
Alliance Members Take the Expo
Throughout the Expo, PRINTING United Alliance hosted members and people seeking to learn more concerning the association at its member booth and lounge on the show floor. Over 100 firms signed on through the duration of the event to hitch the biggest, most comprehensive printing and graphic arts association within the industry. For more details about joining PRINTING United Alliance and having fun with member advantages comparable to free admission and access to the exclusive member lounge, visit printing.org/join.