Social Media and Corporate Sustainability
@greenpoweract  @mrJAMESwatson

SPRiNG – June 19, 2012 (Sustainability Professionals Resource & Networking Group)
Featured Experts: Gerry Rocchi CEO, Green Power Action
Ian Gardner President, Gardner & Associates
Facilitated by: James Watson 

Two trends in business have been getting a lot of attention: social media and corporate sustainability. The first, social media, has entered the mainstream and you are beginning to see its use everywhere. Corporations are jumping on the bandwagon too, devising new strategies for broadening their marketing strategies via social media’s unique reach.The second trend, corporate sustainability, is certainly less mainstream. While “green” consumerism may be catching on in some corners, the nuts and bolts of the corporate side of sustainability is not proving all that interesting or engaging to the average person. Could it be the content itself or the manner in which it’s being communicated?
In light of this, the social media and corporate sustainability nexus presents a precipitous opportunity for bridging this gap. It’s a topic that has come up repeatedly in previous SPRiNG dialogues, and sustainability professionals are beginning to explore how we might begin to engage it.
Join us as Gerry Rocchi and Ian Gardner introduce the topic by presenting the discovery path they took towards developing a social media strategy for Green Power Action and, particularly, its carbon-offset product, the Greening Canada Fund. Participants will then be invited to share their related experiences during the ensuing dialogue.
Tuesday, June 19, 2012 8:15 a.m. – 10:00 a.m.
Thompson Block, Network Orange, ING DIRECT Downtown Café, 221 Yonge Street, Toronto, ON, Canada
COST TO ATTEND: Roundtable Participant (PROFESSIONAL) CA $ 27.50 + HST
Roundtable Participant (FIRST TIME)
CA $ 13.75 + HST
Roundtable Participant (STUDENT – limited #)
CA $ 8.85 + HST
IMPORTANT: You must RSVP to attend. If it is your first time attending, please contact:

James Watson
p. 647.504.9377


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