Bell Media, Astral, HBO Canada and interactive mobile app developers are combining forces to deliver a huge multi-platform marketing campaign for the fantasy TV series Game of Thrones.

The campaign features a mix of paid and in-house media campaign, and it introduces the new immersive app iRiS Game of Thrones: Conquer the North, available for both iOS and Android, which was developed in partnership with the Bell Media Agency, Bell Media Mix, Astral Out-of-Home, and Nova Scotia-based Ad-Dispatch.